Search Engine Optimization Services

In order to attract both quantitative and qualitative traffic, a website must be properly built and carefully managed. It is not as simple as to manipulate or trick the search engines. Search engines are carefully tuned information management systems that follow specific rules in relating to the billions of pages that make up the Web.

The team at ItP provides a complete understanding of the factors necessary to achieve and maintain top search engine rankings.

In order to position your website properly, initially a detailed analysis must be made of your website's assets, the searching behavior of your target market, and the performance of the competition. This must drive any design and development decisions that follow.

At ItP, our team would work with your organization to gain a solid understanding of your operations. We would analyze past marketing efforts so that the resulting search engine optimization strategies would integrate with your current position and aspirations.

Moreover our team would analyze the searching patterns of potential clients. We would generate a comprehensive list of related keywords based on those used on the public search engines, your competition's keywords, and the information gathered in our database. We also analyze search engine databases to determine key variations on those keywords and phrases.

It is this analysis of actual searching behavior that leads to a specific road map for the redevelopment of your website that is intended to help win key searches. We find out what the audience is looking for and equip your website to give it to them inorder to maximize the number of hits on your website.